Beer flavored packaged food items are everywhere. EVERYWHERE. Especially as we approach the Super Bowl, but in general ‘beer’ is being used as an adjective more and more, and I’m the sucker that always falls for it. Sometimes they even say ‘craft beer’, like these pretzels that I did end up enjoying.
Enjoying a product, and it being a ‘beer’ product are two different things though. Take Lays Beer Cheese Kettle Chips that I bought recently. All those words are good! Beer, Cheese, Kettle, Chip! How could it not be good mashed together?
Well, they are. But it’s mostly cheese and crunch. You get some gooey cheddar flavor, the crunch of the kettle chip, and maybe just a hint of malt and hops on the back end there? Or perhaps that’s just more cheese. But that’s not unique to anything, and they’re not particularly beer flavored. They’re just cheesy potatoes, which are awesome. They’re good chips, but there are a lot of good chips, that’s not why I bought them.
I want to be pounded with the beer flavor. I want chips absolutely drenched in rich brown ale flavor. I want a chocolate bar that’s half porter. Gimme a salad dressing that’s been steeped with actual hop cones.
Overall, Lays Beer Cheese Kettle Chips? Pretty good! Just not really a beer snack. Just take a look at the ingredients. Halfway down you get Beer Solids, Barley, corn syrup, hops and yeast. No specifics.
Next up? These naturally flavored Guinness chips. They proclaim ‘Guinness® Flavor’–We’ll see.