A Completely Uninformed Super Bowl Esque Rant About Bud Light Seltzer

Hard seltzer is a thing. Why is it a thing? It’s bubble water with a kick! I don’t understand. No no, don’t tell me. This isn’t that post, this is a rant. Don’t muddy it up with facts and reasoned arguments.

Bud Light is making seltzer now? I could make the joke that Bud Light is basically lightly carbonated water, so it fits pretty well, but as I understand it this is only Bud Light for the sake of branding, and has no actual beer in it. So literally they’re just trying to bash you over the head with their marketing and advertising, capitalize on something that’s currently popular, and annoy the rest of us.

Yes, annoy the rest of us. There’s going to be literal minutes of advertisements from AB-InBev this coming Sunday, for the Super Bowl. We’re all going to become intimately aware of what Bud Light Seltzer has in store for us. It’s going to be painful. I see some retweeting into my timeline of something called PostyBar and PostyStore and I have no idea what that is and it sounds pretty dumb.

Can hard seltzer really taste any different than me pouring a shot of vodka into a seltzer can? What’s the point? And why not just have the vodka? Or a beer. Not Bud Light, a real beer. I actually tried to taste this for this post but neither of the places I went had singles of it, and no way am I buying a package of this nonsense. Surprised it doesn’t come in 40s to be honest.

Nasty marketing gimmick beverage. Maybe I’ll skip the Super Bowl anyway, who needs it? It conflicts with the kids bedtime anyway, and no one invited me to any parties. I do like to have some chips and pretzels, maybe some guacamole.  I bought a jar of ‘craft beer salsa’ that I’m excited to try. A beer would go good with those things, but not that Bud Light Seltzer nonsense. A nice crisp IPA, something with some bitterness. Or Nugget Nectar, which is of a similar style to the beer in the salsa, maybe it’ll pair nicely.

I am absolutely not looking forward to a summer of gigantic supermarket displays of boxes upon boxes of nasty Bud Light Seltzer blocking my view of the good stuff. 

This reminds me of that Last Week Tonight bit they did talking about how terrible Bud Light is. If you haven’t seen it, go look it up. 

Ceetar can be found on Twitter and Untappd where he’ll probably be active during the first half of the Super Bowl tweeting nonsense. You can also email him at beer@ceetar.com.

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A Quick Look Inside My Fridge

Peeking at the on deck circle for Ceetar’s drinking lineup.

What’s in my fridge? I always have too much beer, so I keep the ‘extra’ beer in the basement fridge or just in the basement cabinet, anything I have up in the main fridge I intend to drink pretty soon, or have as an offering to my wife. So let’s take a quick look at what’s on tap for me.

A. Nugget Nectar, the seasonal offering from Troegs, is an amazing beer and something I look forward to every year. It’s rare for me to pound through a six-pack without deviating for variety’s sake, but this beer is often an exception.

B. Spotted Dog is a cream ale from Alementary presumably in the vein of Spotted Cow from New Glarus an in honor of their brew dog Marjie. I had one on tap the other day and found it deliciously drinkable, light and easy, with plenty of flavor. 

C. Super Eight by Dogfish Head I’ve talked about here before, and this is one remaining can that somehow snuck through from August. Fruity, slightly tart and quite yummy. Super fruits! Can’t go wrong.

D. Rum soaked raisins I meant to serve with the Coquito at Christmas and didn’t. I should probably just throw them out?

E. New Holland Dragon’s Milk. I bought a 4-pack of this tasty bourbon barrel aged stout to pair with a New Holland bourbon from the same barrels, as I thought it’d be an interesting experiment. Somehow I haven’t yet found the time to imbibe both bourbon and high ABV stout at the same time for uh, science.

F. Apfelwein. A fermented apple beverage from Germany, in a can! I’ve made this before, and it’s delicious, so I was curious what a canned variety would taste like.  It’s not quite hard cider, but not quite sparkling apple juice, but somewhere in that family.

G. Bell’s Hopslam is an amazing beer and it speaks to how far craft beer is come that you can just grab six packs of this off the shelf now, whereas even a few years ago you had to basically camp out for one bottle.

H. Nitro Pumpkin Spice Latte is something I bought for my wife. This one’s from Breckenridge. She had one and said it wasn’t really anything special and it seems she hasn’t been drawn to have another. 

I. Why do I have jarred tomato sauce? *hands in Italian-American card* I think this was a last minute ‘oh crap, we have no food. Frozen ravioli and sauce it is.’

J. Recess is a CBP infused juice beverage thing. It tastes good, but I don’t think the CBP does anything beyond that.

K. Cayman Jack Margarita. Another wife product, and margaritas are yummy.

L. Duchesse De Bourgogne cherry chocolate. One of the first sour beers I ever had, way back in 2007, this time in cherry and chocolate, which are great flavors too. Was one of my christmas presents and I’m happily enjoying them. A reflection on that first beer fest might be an interesting post. 

M. Las Colombia Coffee Vanilla Draft Latte. Was a present my wife got, one of us will get to this as an afternoon/early evening pick me up one of these days.

N. Left Hand Chai Milk Stout, Nitro. I have no idea. I thought my wife would like this but she hasn’t touched it. I think that’s too many flavors for me, but there is a delicious brown ale with some chai tea in it that’s pretty darn awesome on a not-pictured shelf, so maybe I should try this too. 

So, what’s in your fridge?

Ceetar can be found on Twitter and Untappd where he’s already consumed three of the beers in this picture. You can also email him at beer@ceetar.com.

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Brewery Review: Freight Yard Brewing, Clay, NY

I’m really the type of person to listen and pay attention to the signs out there.  Not street signs, although I pay attention to those too, best as I’m able.

I mean an omen.  A signal, telling me that I should go do something or go someplace.  This is the beer drinkers’ equivalent of Harry Potter drinking the liquid luck and then going to Hagrid’s.  You just have to go where you think you need to go and trust your instincts.

So, when you’re driving around your town, and you see a big fancy new sign on a building, on a stretch of road that is largely otherwise unoccupied, well, that’s a sign right there.

Especially a sign like this baby.

Blockin out the scenery breakin my mind

 

Turns out, as per their web site, this place has been making brews since 2016. Now there’s no way I missed a sign going up four years ago, 15 minutes from my house. No sir! Turns out, the tasting room just opened in the fall.

I finally made my way to this place the other night.  They’re only open on Fridays-Sundays, for now, so it’s a bit tougher to work that into my schedule, but when you get that sign, you follow it!

The building that houses this tasting room, as per a very personable bartender named Joe, has been many different things, as it sits near a train crossing or some other notable junction.  In any event, they’ve got some inventive decor and a real comfortable feel.

Not actually bouncy

 

 

 

 

 

 

 

 

 

 

 

 

Let’s move on from the assfeel of those stools to talk about the merch that matters, the brewskis.

While their web site details quite a number of enticing sounding drinks, they had just four of their own beers on tap the night I was there.  The bartender apologized that he didn’t have any of their wheat beers or other varieties to offer me.  I started instead with their signature beer, the Hitch IPA.

This beer, ITBMCBB*, is best described as a “traditional IPA, hop forward, unfiltered.” I found it to be refreshing and hoppy. It’s a 7.2% IPA, which is a happy place for me to get my blur on.

Any local place should be putting their own best IPA forward as the first beer to start with, and the Hitch IPA gets the job done.  This was despite the misgivings of my adjacent stool mate, who after a sample asked if they had “any beers that tasted like beer.”  He was offered a Kolsch which I think he preferred (I thought less of him for saying so).

I moved from the IPA next to their brown ale. As per the bartender, the brewer was attempting to make her own take on a Newcastle. Now, why someone would want to do that is beyond me. Newcastle is some thin, watery slop.  This self described “English style” brown ale, the “Loucastle,” was far more enjoyable. I think, after the fine Brooklyn Brewery Brown Ale, this is probably my second favorite of this type that I’ve enjoyed personally.

This place has much to offer. First, don’t underestimate the value of a friendly and engaging bartender. This guy was on his own impetus offering me samples of the guest taps he enjoyed the most, just as one beer enthusiast sharing his joys with customers. That’s a first for me.

Another thing is that their menu included eight beers from other local craft breweries, including both a couple of known favorites of mine from Buried Acorn as well as some others I had not tried prior.  This is a very welcoming and open brewing community and the best places all seem to enjoy serving each others’ beers.

They also have some complimentary snacks for the drinking set – always a nice perk.  As Ceetar would tell you, a hard crunchy pretzel is the perfect compliment to a cold hoppy beer.

All in all, the Freight Yard Brewery is a choice spot and I’ll be headed back there soon.  I’m looking forward to their soon to be expanded hours (hopefully, later in 2020, to include Wednesdays and Thursdays), and to perhaps plan a running route nearby so that I can add this as a Run, Relax & Refresh spot to add to my list.

So if you’re in the vicinity of Clay, New York, do stop in and check this place out, and better yet, call or text me first and I will meet you there for a brown ale and an IPA.

 

 

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